The Cyberspace Administration of China has issued a regulation to regulate the business activities of multi-channel distribution service agencies related to content published on the Internet.
The regulation will apply to multi-channel distribution service organizations of online information content (MCN organization) operating in the territory of the People's Republic of China when carrying out business activities related to Internet information content.
The MCN organization to which the regulation refers is an organization that establishes itself on the online information content service platform and provides planning, production, marketing, intermediation and other related services for the online information content producers.
According to the regulation, all MCN organizations shall abide by the laws and regulations in carrying out business activities related to Internet information content, adhere to the correct political direction, public opinion orientation and value orientation, promote socialist core values, respect public order and good customs, observe business ethics and safeguard good network ecology.
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